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Doc4252286104 - Primary Advertising Opportunity Expression of Interest (RFEOI)

TransLink

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Posted On:  25 Oct 2023

Open for bidding on:  25 Oct 2023

Response Deadline:  16 Nov 2023 11:59 PM PST

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Opportunity Amount:	$1,000.00 to $1,000,000.00 CAD
Response Deadline:	16 Nov 2023 11:59 PM PST
	(Closed for response)
Posting ID:	17693987(Doc4252286104)
Posting Type:	Request for Information
Public Posting:	https://discovery.ariba.com/rfx/17693987

Product and Service Categories  Advertising campaign services Transit advertising services

Ship-to or Service Locations Vancouver (Surrey, Burnaby) - British Columbia

Posting Summary

South Coast British Columbia Transportation Authority (“TransLink”) is responsible for planning, financing and operating the public transportation system throughout Metro Vancouver. TransLink’s operating companies include Coast Mountain Bus Company Ltd. (CMBC), British Columbia Rapid Transit Company Ltd. (BCRTC) and West Coast Express Ltd. (WCE) and TransLink Security Management Ltd. (TSML). Additional information is available at www.translink.ca

TransLink's Advertising Program Posting Summary:
Commercial revenue generated from TransLink's Advertising Program supports TransLink's mission to advance our transportation services and meet the needs of our region.  
   
TransLink’s current primary advertising estate includes many formats of advertisements on transit fleet and facilities, such as:
 
• Exchanges: digital and static ads at key locations  
• Fleet: static interior and exterior ads on various types of buses, including conventional and articulated buses, trolleys, and double-deckers  
• Stations: digital and static ads in stations along the Expo and Millennium Lines  
• Fleet: static interior and exterior advertisements on SkyTrain fleet  
• Terminals: digital and static ads  
• Fleet: static interior ads  
• Stations: static ads on platforms  
• Fleet: static interior ads on coaches  
 
TransLink is seeking a primary advertising licensee who can bring expertise and best practices to create, sell, market, design, and manage various advertising spaces. the successful Participant(s) should have the capacity, capability, and relevant experience to innovate constantly and maximize value for TransLink’s advertising program starting mid-2025 for a minimum of ten (10) years.  
 
Through this Request for Expressions of Interest (RFEOI), TransLink invites Participants to confirm their interest to participate in this event.  TransLink intends to qualify shortlisted Participants who will be invited to participate in a further competitive bidding process in the form of a Request For Proposals (RFP).

Please note TransLink does not disclose its budgetary information.

Action Required:    
If you are interested in this solicitation, and to view the Event, click on "Respond to Posting" and you will be redirected to the Event.  If you are not interested, click on "Not Interested" and no further action is required. Once in the Event, you can further click on "Intends to Participate" and proceed to prepare your proposal. Your proposal is received by TransLink only after you click on 'submit" on or before the Closing Date. If you are no longer interested in this solicitation, click "Decline to Respond" and no further action is required.

Questions?
Interested Suppliers MUST use the Event  Message board function in the Event to send your specific questions to TransLink. This is the ONLY WAY to have your questions reviewed by the procurement person in charge of this Event. Suppliers are respectfully asked not to call or contact any personnel at TransLink regarding this ongoing competition process.

Thank you, TransLink Strategic Sourcing Department